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Why Buy From Ultra Tee?

Ultra Tee is an independent clothing brand based in Chelsea, London. We use eco-friendly materials and printing practices to create garments that don’t compromise on style or ethics. We’re passionate about offering beautiful clothing that women around the world will love, and pride ourselves on our unique approach to manufacturing that helps you shop without guilt. Buy your first Ultra Tee today and experience comfort and quality without harming the planet.

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Woman shouldn’t have to choose between style and ethics. At Ultra Tee, the two come together, resulting in superior quality garments that stand the test of time and look good with any outfit. Dress down your tee for the office or add a blazer and wear it on an evening - every piece is adaptable and a wardrobe staple.

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The chances are that you’ll be the only woman in your city wearing your Ultra Tee. We manufacture our garments in small batches and restock based on demand, refreshing our lines every season. Because most of our clothing is limited edition, you’ll get to own one that stands out and helps you express yourself.

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We only use water-based inks on our digitally printed t-shirts, which sit deeper within the fabric, meaning longer-lasting prints with great detail and sharper edges. Water-based ink is also much better for your skin and for the environment, they are free of heavy metals, formaldehyde and Alkylphenol Ethoxylates (APE), making them non-hazardous, non-toxic and biodegradable. Our printing partners are based in Winsford, UK and Touquet-Paris-Plage, France.

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We embroider all garments ourselves, one by one at our base in London, using a high standard six-niddle Brother embroidery machine. For our beautifully-embroidered products we are using the highest-quality viscose and rayon, biodegradable and sustainable Madeira UK threads. Created with sensitive production processes in the heart of the naturally environmentally conscious Black Forest region in Germany, Madeira's EnviroSystem applies long term commitment to the global impact of environmental issues, second to none. Check Madeira UK website for more information:

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Why Is Ultra Tee Different?

At Ultra Tee, we like to do things differently. We don’t stack ‘em high and sell ‘em cheap - we take an honest and ethical approach to manufacturing and retail that helps us to reduce our environmental impact and deliver a first-class service that our valued Ultra Tee fans love.

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For every tee we sell, we plant a tree in association with Plant for the Planet. So far, the non-profit organisation has planted an incredible 13 billion trees. Though we only play a very small part in that, every tree makes a difference! Plant with us! Download the Plant-for-the-Planet app, it shows tree planting organizations from around the world. This way you can easily help plant trees! No matter where you are, saving the climate and doing something right has never been easier!

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Right before we refresh our product ranges for the new season, we donate to the Royal Trinity Hospice, whose charity shops resell clothing to support their cause: providing skilled, compassionate palliative and end of life care to 2,500 people and their families and friends across central and south west London. It’s our way of giving back and avoiding unnecessary waste. You too, you can recycle your Ultra Tee t-shirts or any other clothing you do not longer wear by donating, if they are in good condition, to the Royal Trinity Hospice shops or to any other association that will sell them in their charity stores to raise funds to serve their causes.

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We know that shipping causes carbon emissions, and we’re doing what we can to reduce our impact. We don’t use plastic. We opt for silk paper, biodegradable bags and envelopes, and we reuse packaging wherever possible.

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We’re working hard to be a zero-waste brand. Our imperfect and faulty t-shirts and sweatshirts are repurposed into decorative pillows, pouches, and bags, which we donate to charities and give to friends, family, and our Ultra Tee customers.

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How are our tees made?

Our clothing is manufactured from both organic and conventional cotton, as well as recycled polyester and Tencel, which is a fibre made from eucalyptus pulp. Most of our collections are made in Europe but a small part is made in other sites around the world: Turkey, India, Mongolia. It all depends on the season, what we are offered in terms of raw materials and prices, knowing that production capacity, local know-how and supplier expertise are all elements to consider. Our global suppliers audited by the Fair Wear Foundation which guarantees adequate conditions in terms of work, health and safety, as well as by prohibiting a child labour, forced labour or illegal employment.

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We are proud to have a small in-house embroidery facility in London,

which helps us to be efficient and produce orders on-demand for our customers and our resellers. For embroidery, we use threads made from viscose and rayon, manufactured by Maderia UK. They don’t use alkylphenol ethoxylates, which means our dyestuffs are non-toxic to workers, the environment, and our customers. You can find out more about Maderia’s commitment to the environment, which mirrors our own, on their environmental policy page.

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We are Earth Positive Business

Ultra Tee is a part of Get Mads community of like minded businesses working to offset their carbon footprint, reduce the amount of plastic in the ocean, and all round make the planet a better place! Their mission is to make it as easy as possible for everyone to take action against climate change and have a positive impact on our planet. With Get Mads' help we directly support vetted climate-positive projects that have been strictly vetted and selected by the United Nations Framework Convention on Climate Change to tackle carbon emissions. The projects we support are focused in developing nations to maximise their social and economic impact. In addition to encouraging a mass movement away from single-use plastics, we support the Plastic Bank who work in developing nations to transform plastic waste into a valuable source of income. Not only does this help keep our oceans clean, it creates positive social impact for local communities around the world. Check Get Mads website for more info:

What our customers say

We’re so proud to serve women across Europe with fun, ethical clothing, and we do a little “happy dance” every time we receive a five-star review. Here are a few customer comments.