If you’re a tech-obsessed fashionista, then you’re probably already using your phone to help you look good. Let’s face it: e-commerce has made it so much easier to buy great clothes!
With Instagram, you can stalk your favourite influencers and get inspiration for your next outfit, and with Google, you can shop around and find the cheapest (and most sustainable) clothing brands for your wardrobe, like the eco-friendly clothing available for sale here at Ultra Tee.
But did you know that there are more than 250,000 apps on the App Store for the fashion industry? From creating mood boards to recycling and swapping unwanted garments, we’ve rounded up some of our favourite fashion apps that you should add to your home screen…
Good on You
We all understand the harmful impact the fashion industry is having on the environment, but with all of that new information, knowing where to shop sustainably can be tough. From the major high street brands we all know and love to small boutiques and pop-up shops, finding out whether a company is eco-friendly and ethical is impossible without insider knowledge.
That was until the Good on You app was released. Their app was designed for consumers who want to be fashionable without harming the environment - or relying on sweatshops where clothes are mass-produced. They use data from organisations such as Greenpeace and Carbon Trust and have scored more than two thousand fashion brands on an ethical scale from one to five, taking into account labour conditions and their use of animal products.
If you discover that your favourite brand isn’t as squeaky clean as you first thought, fear not: they will recommend similar brands that are more ethically-aware, so you can make a switch.
We couldn’t put together a list of the best fashion apps without giving VOGUE a nod. Their app certainly isn’t for everyone, but it’s a stepping stone if you’re putting together a new look and want to be kept in the loop with the latest goings-on in the fashion and beauty industry.
From trending stories to video interviews with the world’s most stylish celebs, VOGUE promises daily content that's recommended just for you, with notifications when there's a story you'd be interested in. What's more, you can save stories and read them offline when you're on the tube or running low on data, and you can subscribe to the latest issue, too.
Although Pinterest isn’t exclusively a fashion app, the social network allows you to pin and collate photographs (and now videos) from your favourite bloggers, social media influencers and celebrities in one place, which is great if you’re trying to piece together an outfit for a special occasion but don’t know where to start. The best part is that you can collaborate with your friends and steal ideas from other Pinterest users, so if you find a skirt that your bestie would love, you can pin it onto a board and come back to it when you next go shopping…
Depop is where the world's creatives come to buy, sell and discover the most inspiring and unique things. Whether you’re a budding fashion designer and want to sell your own new and used pieces, or you’re looking for a one-of-the-kind t-shirt that you won’t find on the high street, Depop is a great place to start. You can shop from thousands of sellers locally and internationally, and chat with a seller direct when you want to buy. Its Instagram-style browsing makes it easy to spend hours looking at dresses, skirts, and dungarees, liking and sharing your favourites with your friends (and, of course, hitting buy on a couple of the best!).
Keep up to date with the latest designer trends on NET-A-PORTER, a free e-commerce app where you can find shoes, lingerie, tops, dresses, jeans, suits, heels, skirts and more - and, of course, buy from some of your favourite fashion brands. Indeed, NET-A-PORTER boasts products from 800 of the world’s leading designers, but if you’re not ready to splash the cash (or don’t have the budget) you can add pieces to your Wish List and look for similar styles online. One of the app’s best features is its celebrity section, where fashion designers put together the actual t-shirts, dresses, jeans, and shoes celebrities such as Lady Gaga last wore on the red carpet or when they were papped - but be prepared to spend thousands!
Did you know that once every second, a garbage truck full of unwanted clothing is sent to landfill or incinerated? Perhaps one of the most innovative apps on our list is reGAIN, a firm trying to change that - and encourage consumers to donate unwanted clothing for rewards.
The next time you give your wardrobe a spring clean, download the app and send the items you no longer want to reGAIN for free, with more than 25,000 drop-off points around the United Kingdom. You’ll not only stop your unwanted garments from heading to landfill (the majority of clothing reGAIN receives is reused and recycled, and the rest is upscaled into the production of new clothes), but you’ll be rewarded with discount coupons so you can save some money on new clothes, footwear, nutrition products, homeware goods, and travel.
The Buycott app is another innovative idea flying the flag for sustainability and taking a hard line on waste. When you open the app, you’ll be presented with a list of current campaigns, and you can join your favourites and let them know about the causes you really care about - whether that’s animal welfare, aquatic pollution, global warming, child labour, or trafficking.
The next time you go shopping, you can scan barcodes and the app will tell you whether any of them clash with your beliefs. And the best part is that the app not only covers the fashion industry but many food, cosmetic and lifestyle brands, too. If you scan a product that doesn’t align with your values, you’ll be shown suggested alternatives, and you can broadcast your purchase decisions on social media to create impact and get companies to make a change.
Finally, let’s talk about Vinted, the free app that lets you buy and sell clothing. Not only does the app allow you to feed your shopping addiction and pick up a few new tees, but you can do your bit for the environment by buying second-hand - in fact, some sellers even donate any proceeds from selling their clothing to a charity, which is even better.
When you buy second-hand clothing, you’re also preventing clothes from heading to landfill and, over time, if enough of us buy second-hand, it will reduce the number of new garments entering into production, helping to slow down the fast fashion industry, too.
Be mindful when buying, though. If you want to embrace the slow fashion movement, focus on buying just a few timeless, high-quality garments rather than stocking up on tonnes of second-hand clothing. Shipping still has an impact on the environment (that heavy box of jeans cannot magically transport itself), so be selective and make good fashion choices!
There you have it - eight of our favourite fashion apps that are worth a download. Do you have any other suggestions? Let us know on Twitter or Instagram using @ultrateebrand and be sure to check back soon for more tips, tricks, and advice on sustainable fashion.