For eco-fashionistas, social media is great for discovering trends, finding this season’s must-have sustainable fashion pieces, and becoming a part of a growing community that puts the planet at the heart of looking good.
We’ve already talked about Instagram accounts you should follow and Pinterest boards that are great for inspiration, but today we’re focusing on Twitter, with a list of influential eco-fashion tweeters you need to add to your timeline…
The Ecochickie team has been blogging on sustainable fashion for more than 14 years - in fact, they are amongst the most prolific ethical fashion journalists around.
Based in New York and San Fransisco, Lindsay and Starre have had their work featured in The New York Times, Elle, Glamour, and publish their own blog where they share news on sustainable fashion brands, and tips on how to reduce your impact on the environment.
Their feed is chock full of stunning photography from their round-the-world trips, insights into their lives (including a stunning set of photographs from Lindsay’s eco-friendly wedding), and product features from eco-friendly brands. If you’re not following these girls yet, you’re seriously missing out.
Liz The Green Spirit
Liz describes herself as an “ex-tomboy who’s a clean/green beauty product aficionado”, and her Twitter feed certainly lives up to it.
She showcases environmentally-friendly cosmetics and documents her journey of maintaining a healthy lifestyle online.
Liz is a Beauty Heroes Ambassador and her blog, Smells Like Green Spirit, is the perfect stop-off if you’re trying to put together an outfit without relying on harmful high street brands that use sweatshops and manufacture their fashion pieces without thinking of the environment. All in all, Liz is another great representative of the growing ethical fashion community, and well worth a follow!
Eco Design Girl
Eco Design Girl, also known as Kendall, has been running an ethical fashion blog since 2011 under the slogan Champion of Design That’s Kind to People and the Planet. Based in Oz, the blogger works hard to showcase fashion pieces that are made from recycled materials, are created using processes that minimise or eliminate wastage, and she cares about giving back to disadvantaged communities and charitable causes.
She also likes to show off pieces that have been made with organic and cruelty-free materials, and items sourced under fair trade conditions, where artisans are paid fairly for their craftsmanship and their time, as well as being a vocal feminist and environmentalist. She’s another style icon to stalk on Twitter.
Marianne is an entrepreneur and the founder of Knowlabel, a company that’s empowering big businesses to become more ethically aware and make better manufacturing decisions.
What makes her an interesting person to follow on Twitter is that she flies between London and China, and reports on the environmental challenges and developments in both nations. She’s a self-confessed eco-fashionista, and is “on a mission to give everyone equal access to information about their impact on people and the planet, starting with the global fashion industry”.
It’s so interesting to hear from someone who’s on the inside - working with major brands as they improve their operations and move away from unethical working practices.
It wouldn’t be right to include a list of sustainable fashionistas without giving Kate Fletcher a nod. The author, design activist and researcher has had more than fifty scholarly articles and books published, including the 2008 book Sustainable Fashion and Textiles: Design Journeys, Fashion, and Sustainability: Design for Change (2012) and most recently Craft of Use: Post-Growth Fashion (2016) where she looks at fashion through a unique lens. As well as maintaining a fascinating blog that should be on every fashion lover’s reading list, she posts content on sustainability, changing public perceptions of looking (and doing) good.
Be sure to follow these five fashion designers, activists, and bloggers on Twitter, and you will be a more enlightened, ethically-aware and fashionable woman.
Oh, and while you’re at it, you should follow us on @UltraTeeBrand too, where you’ll find updates on our new lines, fashion news from around the world, and shots from our brilliant Ultra Tee ambassadors.